Day 2 of ASSAP® 2008 - Workshop A
Thursday 24 April 2008, 9.00am to 5.00pm
Mastering the Brand Called “YOU™”
How to Craft and Communicate Your Personal Brand at Work for Greater Career Success
with Brenda Bence
Think about it: we all have favourite brands that we rely on again and again for their quality, dependability, and performance, right? What would it mean for your career, your job satisfaction - and your income potential - if your boss, colleagues, and customers felt the same about YOU™? Join engaging trainer, marketer, coach and author Brenda Bence as she leads you step-by-step through her eye-opening, career-changing Personal Branding System. Using the same methods that companies have used to build successful corporate brands over the years, Brenda will show you how to define, communicate and avoid damaging your unique and distinctive personal brand at work. Warning: Prepare to have fun!
This is a unique workshop in which you will learn how to master your personal brand so you can earn more, do more, and be more on the job!
Objectives
- Discover what a personal brand really is... and what it isn't
- Appreciate the importance of personal branding for you ... and YOU™
- Evaluate the health of your existing personal brand
- Identify the 6 elements of your personal brand definition
- Craft your desired Personal Brand Positioning Statement
- Uncover the 5 daily activities that most communicate your personal brand
- Develop a customised Personal Brand Marketing Plan to successfully communicate YOU™
- Identify and avoid the most common Personal Brand Busters™ for administrative professionals
- Learn how taking control of your personal brand can lead to greater career success and increased job satisfaction
- Fully embrace personal branding as a mindset that can help you achieve more in your career... and in your life
Workshop Outline
Personal branding: art, science ... or science fiction?
- Understand the definition and foundations of personal branding
- Take a personal branding quiz - how are YOU™ doing?
- Exercise: how personal branding can impact you at work
(your relationships and your career direction)
Define your personal brand
- The 6 elements of personal brand definition
- Pulling it all together - applying the elements to YOU™
- Application: Drawing your personal brand blueprint for success
Communicate YOU™ for Success
- How do you express your personal brand?
- The 5 daily activities that best communicate your personal brand
- It's your turn: developing your Personal Brand Marketing Plan
Avoid damaging your personal brand
- What are Personal Brand Busters™ and how to recognise them
- Quiz yourself on the top 10 Personal Brand Busters™ for Administrative Professionals
- How to avoid Personal Brand Busters™ in the future
Ensure long-term personal brand success
- Evolving your personal brand over time
- The Personal Brand Buddy System
- Personal brand future health checks
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"Your presentation was thought-provoking and inspiring, actionable and entertaining all at the same time. Your connection to the audience was powerful; you really helped shape their thinking and motivated them to take action!"
I.M. Pandey,
Dean, Asian Institute of Technology
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Wednesday 23 April 2008
8.45am to 5.30pm
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Thursday 24 April 2008
9.00am to 5.00pm
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Day 3
Friday 25 April 2008*
Choose one of these exciting workshops:
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Sharpen your Interpersonal Skills
with Heather Hansen
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Personal Effectiveness
with Al Argo
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* Alternative dates also available
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