Day 2 of ASSAP® 2008 - Workshop A

Thursday 24 April 2008, 9.00am to 5.00pm

Mastering the Brand Called “YOU™”

How to Craft and Communicate Your Personal Brand at Work
for Greater Career Success

with Brenda Bence

Think about it: we all have favourite brands that we rely on again and again for their quality, dependability, and performance, right? What would it mean for your career, your job satisfaction - and your income potential - if your boss, colleagues, and customers felt the same about YOU™? Join engaging trainer, marketer, coach and author Brenda Bence as she leads you step-by-step through her eye-opening, career-changing Personal Branding System. Using the same methods that companies have used to build successful corporate brands over the years, Brenda will show you how to define, communicate and avoid damaging your unique and distinctive personal brand at work. Warning: Prepare to have fun!

This is a unique workshop in which you will learn how to master your personal brand so you can earn more, do more, and be more on the job!

Objectives

1. Discover what a personal brand really is... and what it isn't
2. Appreciate the importance of personal branding for you ... and YOU™
3. Evaluate the health of your existing personal brand
4. Identify the 6 elements of your personal brand definition
5. Craft your desired Personal Brand Positioning Statement
6. Uncover the 5 daily activities that most communicate your personal brand
7. Develop a customised Personal Brand Marketing Plan to successfully communicate YOU™
8. Identify and avoid the most common Personal Brand Busters™ for administrative professionals
9. Learn how taking control of your personal brand can lead to greater career success and increased job satisfaction
10. Fully embrace personal branding as a mindset that can help you achieve more in your career... and in your life

Workshop Outline

Personal branding: art, science ... or science fiction?

• Understand the definition and foundations of personal branding
• Take a personal branding quiz - how are YOU™ doing?
• Exercise: how personal branding can impact you at work
  (your relationships and your career direction)

Define your personal brand

• The 6 elements of personal brand definition
• Pulling it all together - applying the elements to YOU™
• Application: Drawing your personal brand blueprint for success

Communicate YOU™ for Success

• How do you express your personal brand?
• The 5 daily activities that best communicate your personal brand
• It's your turn: developing your Personal Brand Marketing Plan

Avoid damaging your personal brand

• What are Personal Brand Busters™ and how to recognise them
• Quiz yourself on the top 10 Personal Brand Busters™ for Administrative Professionals
• How to avoid Personal Brand Busters™ in the future

Ensure long-term personal brand success

• Evolving your personal brand over time
• The Personal Brand Buddy System
• Personal brand future health checks