Mastering the Brand Called “YOU™”
How to craft and communicate your personal brand at work
with Brenda Bence
Certified career coach, trainer, and International branding expertThink about it: we all have favourite brands that we rely on again and again for their quality, dependability, and performance, right? What would it mean for your career and your job satisfaction if your boss, colleagues, and customers felt the same about YOU™?
Join engaging trainer, marketer, coach and author Brenda Bence as she leads you step-by-step through her eye-opening, career-changing Personal Branding System. Using the same methods that companies have used to build successful corporate brands over the years, Brenda will show you how to define, communicate and avoid damaging your unique and distinctive personal brand at work.
This is a unique workshop in which you will learn how to master your personal brand, achieve more on the job, and ultimately be more successful at work!
- Discover what a personal brand really is... and what it isn't
- Appreciate the importance of personal branding for you ... and YOU™
- Evaluate the health of your existing personal brand
- Identify the six elements of your personal brand definition
- Craft your desired Personal Brand Positioning Statement
- Uncover the five daily activities that most communicate your personal brand
- Develop a customised Personal Brand Marketing Plan to successfully communicate YOU™
- Identify and avoid the most common Personal Brand Busters™ for administrative professionals
- Learn how taking control of your personal brand can lead to greater career success and increased job satisfaction
- Fully embrace personal branding as a mindset that can help you achieve more in your career... and in your life
Workshop Outline
Personal branding: art, science ... or science fiction?
- Understand the definition and foundations of personal branding
- Take a personal branding quiz - how are YOU™ doing?
- Exercise: how personal branding can impact you at work
(your relationships and your career direction)
Define your personal brand
- The 6 elements of personal brand definition
- Pulling it all together - applying the elements to YOU™
- Application: Drawing your personal brand blueprint for success
Communicate YOU™ for Success
- How do you express your personal brand?
- The 5 daily activities that best communicate your personal brand
- It's your turn: developing your Personal Brand Marketing Plan
Avoid damaging your personal brand
- What are Personal Brand Busters™ and how to recognise them
- Quiz yourself on the top 10 Personal Brand Busters™ for Administrative Professionals
- How to avoid Personal Brand Busters™ in the future
Ensure long-term personal brand success
- Evolving your personal brand over time
- The Personal Brand Buddy System
- Personal brand future health checks
- Walk away with a greater sense of purpose and excitement about your job and your career.
- See immediate changes in your performance level and in your overall success at work - you will literally be able to do more and be more on the job.
- Understand much better the part you play as a dynamic member of work teams, leading to greater effectiveness and productivity on the job.
- Gain higher recognition for the work you do by clarifying up front your personal brand Audience's expectations and desired outcomes.
- Be able to contribute to the overall goals of the business - even if that's not part of your standard job description.
- Experience happier internal and external clients relationships - especially when it comes to your relationships with your boss and your immediate colleagues.
- Let go of negativity on the job and learn how to think more positively, making your workplace a better environment for everyone. Positivity is contagious!
- Experience the joy of 'finding meaning in the menial', using every opportunity to communicate your personal brand at work (and at home, too!)
| Date | Please call/e-mail for details |
| Time | 9am to 5pm |
| Venue | Concorde Hotel, Orchard, Singapore |
| Fee | S$525 |
| Early Bird Fee*: S$425 *Deadline 10 October |
|
| (including refreshment breaks, buffet lunch and comprehensive workbook) |
About Brenda Bence
www.bda-intl.comBrenda Bence is a certified career coach, trainer, professional speaker and branding expert. Based out of Bangkok, Brenda provides strategic coaching and branding services to clients in Asia, Europe and the USA.
Known for her practicality and good sense of humour, Brenda has trained thousands of people and addressed hundreds of audiences throughout her 25 year career. With an MBA from Harvard Business School, Brenda held key branding positions within Fortune 50 multi-national corporations like Procter & Gamble and Bristol-Myers Squibb, where she was responsible for dozens of brands valued at over US$1 billion across 4 continents and almost 50 countries.
Brenda recently published How YOU™ Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More and Be More at Work.
Here are some comments from participants who attended this workshop in May 2008:
“It's engaging and informative; very friendly trainer.”
“It helps me recognise my strengths and weaknesses.”
“I will be able to create my own brand and avoid brand busters.”
“It will help me in my future development and career.”
“I enjoyed the examples and real life stories and everyone sharing experiences!”
“I never realised the importance of defining who I am at work - it's made a huge difference in my level of satisfaction on the job!”
| Hotline | +65 6838 1069 |
| info@shirleytaylortraining.com |