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Smarter Marketing without Breaking the Bank

How to maximise your existing resources to market and grow your business

A practical, business-building workshop with Brenda Bence

Certified career coach, trainer, and International branding expert

No matter how large or small your organisation, if you find yourself saying, "I can't market effectively because I don't have enough money, enough people, enough time....", then this workshop is for you!

International marketing and branding expert Brenda Bence will show you the five existing assets your company already has that you can use immediately to effectively market your business, organisation, service or brand for low cost or no cost at all.

Brenda will share with you real-live case studies of how smart companies have marketed their businesses, services or brands very economically. You will discover many simple, proven marketing tools and strategies that can make a significant difference in your marketing presence. You will walk away with dozens of inexpensive - and even free - ideas that you can use to market your business immediately. Come prepared to discover innovative, creative ideas that are simple to implement, and that can help you unleash tremendous growth potential for your business or brand.

You are guaranteed a practical, learning-full and engaging business-building day!

Who Should Attend?

This workshop is for anyone who wants to understand marketing better and learn practical tips for how to drive business growth through smart marketing, such as business owners, entrepreneurs, directors, managers and executives involved in marketing, marketing communications, public relations, branding, product management, sales, business development and corporate planning.

Workshop Objectives

Clarify what 'marketing' really is... and what it isn't.
Understand the difference between marketing and sales, and learn why that understanding is critical to success.
Discover the five powerful marketing assets your company already has, and how to fully leverage them.
Recognise the six core marketing/branding elements that make up the foundation of your business.
Develop your own positioning statement in relation to your customers and consumers.
Find out how to turn existing customers into a veritable marketing fountain.
Leverage existing products and services to create exciting news in the market place.
Transform everyone you know into your 'marketing department'.
Learn how to leverage competitors and turn them into amazing marketing resources.
Discover the power of embracing a '24/7 marketing mindset'.

Methodology

Brenda's workshop consists of presentations, Q&A, and practical written and verbal exercises both individually and in pairs/groups. The workshop has been described as fun, eye-opening, enabling, and immediately applicable. You will be encouraged to participate and share examples from your own experience. You will also receive a follow-along workbook filled with helpful guidelines and examples that can be used for further business development.

Workshop Highlights

Marketing Overview

'Marketing' - what it really is ... and what it isn't
How Marketing differs from Sales ...and why it is important
Five existing marketing assets your company already has that you may have overlooked

Marketing Fundamentals - Positioning

The power of positioning - the foundation of your company in relation to your customers
Six core elements that form the framework of your company's positioning
How to fully leverage positioning to grow your business quickly

Marketing Assets, Applications and Plans

Inexpensive ways to better leverage your existing customer base
If you've got it, flaunt it! How to make your products and services work harder for you
Simple ways you can multiply your 'Marketing Department'
How you can utilise your competitors to grow your business quickly

Assuring Long-Term Marketing Success

Embracing and living a 24/7 marketing mindset
How to unleash your growth potential by putting learning into action
An action plan to create the success you deserve

Date	Please call/e-mail for details
Time	9am to 5pm
Venue	Holiday Inn Parkview, Singapore
Fee	S$525
	(including refreshment breaks, buffet lunch and comprehensive workbook)

About Brenda Bence

www.bda-intl.com

Brenda Bence is an international marketing and branding expert, trainer, professional speaker, consultant, and executive coach. Based in Bangkok, she provides strategic marketing services to clients in Asia, Europe and the USA.

Known for her practicality and good sense of humour, Brenda has trained thousands of managers and addressed hundreds of audiences throughout her 25 year career. With an MBA from Harvard Business School, Brenda has held key branding positions within Fortune 50 multi-national corporations like Procter & Gamble and Bristol-Myers Squibb, where she was responsible for dozens of brands valued at over US$1 billion across 4 continents and almost 50 countries.

Brenda recently published How YOU™ Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More and Be More at Work.