• Understand the collapse of distinction – why it is difficult for customers to distinguish the difference between you and your competition — and implement strategies to highlight yourself and your organization to carve greater space between you and your competitors.
• Develop the specific strategies necessary to create "Ultimate Customer Experiences®."
• Discover how a business–or individual professional– can attain Level Three: Distinction
• Earn standing ovations – and lifelong loyalty — from your customers!
• Learn how to improve your efforts to acquire new customers.
• Create and implement strategies to retain your current customers – and grow their business with your organisation!
• ...and much, much more!

Scott McKain is the Co-founder and Principal of the Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the "Professional Speakers Hall of Fame" – and is a member of the "Speakers Roundtable," an elite group of twenty business speakers considered by many to be among the best in the world.

Scott McKain has authored three #1 bestselling business books. His latest, "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" was named by over thirty major publications in the United States as one of the "Ten Best Business Books of 2009." "ALL Business is Show Business" reached the #1 spot on Amazon.com's list of business best-sellers and was released globally in several languages. "What Customers REALLY Want"," received rave reviews and top charts ranking. Its groundbreaking examination of the "Six Major Disconnection between Customers and Organisations" has made a significant impact in the manner in which companies approach their client and prospect bases. His latest book "The Ultimate Customer Experience" has recently been released in Asia.

McKain's programs capture the ideas that formed one of the America's "fastest growing companies" (according to a nationality-respected business publication), where he formerly served the then-publicly traded corporation as Vice Chairman. From over 7,000 nominated, he was recently honored by his home state of Indiana in the United States as one of ten "Hoosier Heroes" -- exemplifying the best in business and commitment to philanthropy.

The Governor of California, Arnold Schwarzenegger, personally selected Scott McKain to be the speaker and emcee of the "Great American Workout" held on the White House lawn, telecast live on NBC's "Today" show and attended by then-President George Bush.

• Customer Service
• Marketing and Sales
• General Management
• Corporate Communications
• Human Resources
• Employee Relations

• Strategic Planning
• Corporate & Brand Identity
• Brand Development
• Brand Management
• Internal & External Marketing
• Business Development

• Public Relations
• Integrated Marketing
• Communications
• Training and Development
• And all those interested in transforming their business

YOUR INVESTMENT

* The fee includes lunch, refreshments and conference documentation.
* Enjoy a group discount of 10% for 5 or more delegates and a group discount of 15%
for 10 or more delegates registered at the same time from the same organisation
and of the same billing source.

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ST Training Solutions Pte Ltd

1. Telephone: +65 6838 1069
2. Fax: +65 6722 0739
3. E-mail: info@shirleytaylortraining.com
4. Mail: Mail completed form with payment to:
ST Training Solutions Pte Ltd
54 Duchess Avenue,
#01-04 Duchess Crest,
Singapore 269198

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