Cross-cultural Connecting in Business

Techniques to connect effectively in the global business environment

with Nick French

Leading authority in global business and leadership communication. Trainer, speaker and author.

The whole world is becoming a single global village as a result of cross-cultural mixing. So if you are to be successful in this environment, effective communication with different cultural groups is essential. Mutually supportive personal relationships lead to successful business outcomes, and relationships flourish when understanding and respect is shown for another's cultural position.

Have you ever thought how culture influences communication? Whether you are communicating with colleagues in other countries, customers or foreign suppliers, the key to successful relationship development is communicating with them from their cultural position. In so doing, you will achieve greater levels of support and co-operation, which will lead to more profitable outcomes.

In this highly interactive workshop, Nick French will share with you the challenges of communicating across cultures, what makes us different, and how to relate to others from their cultural perspective. During thisengaging, hands-on workshop you'll learn why we are all different. You'll practise useful techniques that can be applied when working with different nationalities. You'll earn other people's respect and build bridges of success for yourself and your organisation.

Advance your performance in the global arena and acquire a new set of connecting skills. Enjoy learning through the entertaining interaction of this workshop.

The challenges of cross-cultural communication

• Why communication across cultures is a challenge
• Why cultures are different
• Why cross-cultural communication sometimes fails
• The Asian-Western cultural divide
• How Asian is 'Asian' and how Western is 'Western'?

Overcoming self-reference criteria

• What frustrates you when interacting with other cultures?
• Einstein's 'frame of reference' applied to communication
• How self reference criteria limit connectivity
• What it takes to leave your frame of reference

Understanding why cultures differ

• Cultural 'clouds' that determine our frame of reference
• How clouds differ from culture to culture
• Relating to other cultures through their clouds
• How cultures react differently to circumstances
• Applying cultural clouds to life experiences

Business etiquette around the world

• The need to present a professional image wherever you go
• How poor etiquette can let you down
• Major differences in etiquette between East and West
• Using etiquette as a tool to connect with other cultures

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About Nick French

Nick French is a facilitator in leadership communication. He trains executives in basic communication skills, specialising in the art of connecting across cultures in business. With over 30 years of global sales and marketing experience, he has a wealth of knowledge in dealing across cultural divides. Nick also trains self-leadership development using exciting concepts moulded into fun presentations packed with useful learning takeaways.

Nick is the author of Asian Ways and Ang Moh are OK! These books provide enlightening insights into the finer points of interacting with Asian and Western cultures.