Professional Image:
Your Roadmap to Success

Your personal journey to enhancing your status and career by looking, sounding and behaving professionally

with Pang Li Kin

Certified Image Professional, corporate trainer and speaker

Successful organisations invest heavily in building a good image - be it through packaging, advertising, marketing, and even their office furniture. These organisations believe that image is one of the key factors that sets them apart from the competition. But how much importance is placed on the image of their staff?

Whether we like it or not, people judge us based on what they see, hear, know and believe about the image we project.

Could you benefit from projecting a professional image at all times? Would you welcome tools that will help you get new and exciting results in the way people respond to you and work with you? Would you like to communicate the right messages about yourself through your appearance, your speech and your behavior so you get the right kind of results?

If your answers are yes, then this workshop is for you. Image expert, Li Kin, will show you how to identify your unique strengths, and project your best image at work. She will share with you some tools to create a positive and lasting impression on people who matter in your work and career. You will learn to create a great visual impact and project a message that is consistent with your organisation's image.

Li Kin will guide you step-by-step as you create an image that befits your organisation, your role, and your goals.

Importance of Professional Image

• What is professional image and why is it important?
• Assess your professional image: VSP Index
• Aligning your image using the VABC Consistency Model
• Charting your image roadmap

Looking Professional

• Three elements of professional style
• Colour directions for your profession
• Different dress codes and their suitability for business
• Building a working wardrobe appropriate for your organisation

Sounding Professional

• How to polish your vocal impact and make a great impression
• Enhancing the technical and dramatic quality of your voice
• The 3 Cs of sounding professional
• How to speak confidently and powerfully

Behaving Professionally and Achieving Career Success

• Matching your personality to your brand values
• How to conduct yourself professionally at work and in business
• Positioning your brand for success
• The art of self-promotion

About Pang Li Kin, AICI CIP

Pang Li Kin is a leading Certified Image Professional (CIP) recognised by the Association of Image Consultants International (AICI). Her passion for people development drives her to help men and women achieve their dreams and aspirations by projecting their best through their visual appearance, communication and interpersonal skills. Prior to setting up Potenxia Unlimited, Li Kin spent over 20 years in senior management in the media, F&B and marketing research industries. Li Kin serves as Vice President/President Elect of AICI South Asia-Singapore chapter and was honoured by AICI with the Chapter Member of the Year Award 2009 and the Rising Star Award 2008. She is the author of Professional Image: Your Roadmap to Success in the ST Training Solutions Success Skills Series, and has been featured in an e-book How to Look Stylish, Cleo and other local magazines.