Energise Your
E-mail Writing Skills

Make the most of e-mail and learn how to
write well

with Shirley Taylor

Leading authority in modern business writing, e-mail and communication skills

One of the biggest challenges in business has always been to communicate effectively. This has become even more crucial in today's e-world. E-mail is undoubtedly the most exciting development in business communication in recent years, and it is an essential and fundamental part of the way businesses work.

When e-mail is used effectively, it can be very powerful indeed. However, the familiarity and convenience of e-mail is resulting in sloppy, careless habits that could ruin your business and your reputation just as surely as any e-mail virus. Poor writing skills could prove costly and annoying, and they can quickly damage a person's, and a company's, reputation.

The Internet has made it possible for us to communicate with people from all over the world. Very often, the only way those people can form an opinion of us is by looking at the way we write! So if we are what we write, come along to this powerful one-day workshop and learn how to write well!

A comprehensive workshop to help you make the most of e-mail!

Don't let e-mail be your weakest link!

• Common problems in composing e-mails today
• E-mail vs other communication methods
• The good, the bad and the ugly of e-mail
• Make e-mail work for you, not against you
• Top 10 complaints with e-mail in practice

Steps to success in e-mailing

• 5 simple steps to planning effective e-mails
• The importance of SMART subject lines
• Perfectly professional prose
• Practice your positivity
• Eliminate irritation by using appropriate tone
• Project a professional image on e-mail
• Electronic style - looking good online

21st Century e-writing rules

• Business writing yesterday and today
• Main rules of good business writing
• Compose CLEAR e-mail messages
• Respond efficiently and effectively by e-mail
• Improve relationships through effective e-mail
• Analyse and improve real e-mail messages

E-mail culture

• Top 10 tips for effective e-mail messages
• Online netiquette
• E-mail do's and don'ts
• Sample e-mail messages
• Questions to ask yourself before you click 'send'

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About Shirley Taylor

Shirley Taylor has established herself as a leading authority in modern business writing and communication skills. She is author of 6 successful books on communication skills, including the international best-seller 'Model Business Letters, E-mails and Other Business Documents 6th edition', which has sold almost half a million copies worldwide. With over 20 years experience in teaching and training, Shirley puts a lot of passion and energy into her workshops to make sure they are entertaining, practical and informative, as well as a lot of fun.